In a recent fireside chat, JETNET's Jason Lorraine spoke with jetAVIVA CEO Emily Deaton about how artificial intelligence is beginning to shape business aviation. Their conversation focused on practical adoption, strategic planning, and the importance of keeping people at the core of Al implementation.
Highlights from the discussion:
AI performs best when built on clear, well-defined processes
Tools without strategy often go unused
The goal isn’t to replace people—but to support them
Predictive insights can guide upgrade timing and buyer behavior
Leaders need hands-on experience to steer AI in the right direction
Ethics and privacy require proactive planning, not reactive fixes